Committee: Finanzas
President: Enrique Mata K.
PLUMROSE LATINOAMRICANA

This Committee has focused on analyzing the effect on corporate management of the Plans "Tax Evasion" and "Zero Smuggling", currency liquidation by CADIVI, level of participation by Mercal to the client portfolio of mass consumption companies, Constitutional Law on Occupational Accident Prevention, Conditions and Environment (LOPCYMAT) and the Law Against Illicit Currency Exchange. The Committee also participated actively in organizing three events this year: Credit Democratization (May 2005), Application in Venezuela of the International Accounting Regulations (NICs) and International Regulations on Financial Information (NIIFs) (July 2005) and How to Budget for 2006 (September 2005).

List of member companies in 2005:

Grupo Zoom Micron, C.A. Monaca Baker & Mc Kenzie Hughes, S.R.L. Bimbo Centro Corporativo 1BC/RCTV Merck Diablitos venezolanos, C.A. Alfonzo Rivas & Cia, C.A. Hewlett - Packard Venezuela, C.A Anzola, Raffalli y Rodríguez BBO Servicios Financieros Sun Microsystems Basf Eveready de Venezuela, C.A. Cargill de Venezuela Carton de Venezuela, S.A. El Universal Electricidad de Caracas Alpina Unilever Unisys de Venezuela Plastek de Venezuela Clariant Johnston & Asociados C.A. Fama de América, S.A Clorox Telefónica-Movistar	Motorola Minera Loma de Niquel C.A Cigarrera Bigott, Sucs Corporación Inlaca, C.A Baxter Excelsior Gama Metropolitan Distributors, C.A Lafarge Microsoft Simplifyca Gillette de Venezuela Revlon Overseas Laboratorios Fisa Lincoln Soldadura GE Iluminación de Venezuela Heinz Baker & Mckenzie, C.A. Procter and Gamble Steel Hector & Davis D'Empaire Reyna Bermudez Dayco Telecom IBM de Venezuela Plumrose Reckitt Benckiser Vepica AGFA TPA Del Monte Andina C.A. Summa Sistemas C.A. 3M Manufacturera Venezuela, S.A. Johnson & Johnson de Venezuela, S.A. Conservation International Venezuela

 

Committee: Sales
President: Gerardo Marrero
PROCTER & GAMBLE

A "petit comité" is formed to produce a base diagnostic of common strategies in order to respond to the new trends in Venezuelan trade and marketing; a study of the mass consumption market, growth opportunities and progress of the traditional sales channels. This study was shared with the Processed Foods, Mass Consumption Products, Marketing committees and with the Public Policies Consulting Council. In addition, a "petit comité" is created to evaluate the problems faced by the heavy and medium load transportation, with the purpose of outlining a feasible project of alliance between the manufacturers, assemblers, transporters and finance entities, based on the real opportunities and convenience under the profitability criteria, close collaboration and mutual benefit.
The committee proposes the study of the current handling of the sales forces, as well as its training. Similarly, it seeks to find out which are the factors that influence the efficiency of sales networks.

List of member companies in 2005:

Laboratorios Fisa, C.A. Revlon TMC DATOS Metropolitan Distributors, C.A. Heinz Corporación Inlaca Johnson & Johnson GS1 Venezuela RCTV Cervecería Polar L'Oreal Venezuela Fama de América Italcambio GRUPO LANKA UNILEVER Alfonzo Rivas & Cia Alimentos Kellogg C.A. Kraft Foods Venezuela, C.A.

Cargill Henkel Excelsior Gama Papeles Venezolanos Reckitt Benckiser Stanford Group Clorox Lafarge Coca- Cola Servicios de Venezuela, C.A. Mattel Gillette Plumrose Cestaticket SIST. ADVANCE Colgate - Palmolive Novartis Nutrition General Mills Noel

Committee: Marketing
President: Gustavo Ferraro
INVERSIONES MARKETING PROMOCIONAL PROMOS, C.A

Analysis of the new trends in Venezuelan trade and marketing, study of the mass consumption market, growth opportunities, consumption preferences and Hard Discount format. Joint work with the National Advertisers Association (ANDA) and the Venezuelan Federation of Advertising Agencies (FEVAP) in the search for determining the sector implications in the application of the Law on Social Responsibility in Radio and Television.

List of member companies in 2005:

Promos Latinoamérica Venezuela Cestatickets Clorox Chocolates El Rey Coca-Cola Servicios El Nacional Circuito Rainbow, C.A Schering-Plough Venezuela Terra Netwoks Eveready CORPAÑAL Boyden El Universal Alimentos Heinz Daycohost Corporación Inlaca La Coordinadora Gillette Datos Owens Illinois Novartis Nutrition

Reckitt Benckiser Veneconomia Xerox de Venezuela, C.A. Consorcio Promoting Café Fama de América Coca - Cola Femsa Cadbury Adams, C.A. Grupo Lafarge Amway Alimentos Polar Comercial, C.A. Foote, Cone & Beldin Farmatodo Multicine Las Trinitarias Papeles Venezolanos, C.A. Mattel Grupo Bimbo Colgate Palmolive Organización Marketing Mix Johnson & Johnson Excelsior Gama General Mills Kraft Foods

 

Committee: Energy
President: Julián Nebreda
AES

The central interest has been getting closer to the public sector. An important effort has been made to materialize the invitations to Ministery of Energy and Petroleum and PDVSA officials, partially achieving this objective. In parallel, it analyzed the impact on the operations of oil companies of the passing of laws related with workers' safety. Similarly, it carried out surveys on the country's economic and social perspectives with the scope of determining to what level they affect the sector's activities. Jointly with IESA, it was inaugurated the White Book Project, the purpose of which was to design the proposal of a strategy on the orientation concerning Venezuela's energy policy in the short-, medium- and long-term. This committee's activities have been productively integrated with those of the Chemical and Engineering Committees.

List of member companies in 2005:

Electricidad de Caracas Corporación Centec, C.A Servicios Halliburton de Venezuela, S.A Turboven Jantesa, S.A C.A. Electricidad de Valencia Tecnoconsult Seneca G.E. Venezuela Vincler Vepica Técnicas Reunidas Otepi, S.A

Sincor, Sincrudos de Oriente Genevapca ExxonMobil Teikoku Oil de Venezuela Petrobras Energía Venezuela, S.A. Petrolera Ameriven S.A. AREVA T &D de Venezuela S.A. Petro-Canada Venezuela, S.A. Williams International Venezuela Ltd. Tecnoconsult Ingenieros Consultores, S.A. Statoil Venezuela, AS Repsol-YPF Venezuela

Committee: Mass Consumption Products
President: José Luis Salavarría
ELCA COSMETICS

Special interest in the Law on Social Responsibility in Radio and Television, since this establishes regulations on imported TV commercials. Expectations before the surge of new advertising formats. Companies manufacturing and distributing mass consumption products are confronted with the problems of the heavy load transportation sector. Inability to cover the demand of transport units, inefficiency in sector operations, insecurity of journeys, stealing of the merchandise and trucks. The committee was analyzing ways of solving the limitations imposed by the price control on some categories.

List of member companies in 2005:

Elca Cosméticos Unilever Laboratorios Fisa, C.A. Revlon Henkel Venezolana Kimberly-Clark Eveready de Venezuela Mattel Excelsior Gama Grupo Promoting c.a. Gillette de Venezuela, S.A.G. L'Oreal S.C

Jhonson & son de Venezuela, C.A. Cativen Reckitt Benckiser Cervecería Regional Clorox Colgate Palmolive Datos Coca-Cola Colgate - Palmolive, c.a. Corpañal Johnson & Johnson Snacks Farmatodo

Committee: Capital Markets
President: Frank Amador
CNI ASESORES FINANCIEROS

The committee has approached experts specialized in the analysis of capital markets in the Latin American region and in the position of the national market in this dynamic context. Within the framework of the currency access control, which has generated a considerable liquidity mass, the committee analyzed the increase of the levels of activity of the Venezuelan capital market.

List of member companies in 2005:

Activalores Mendoza, Palacios, Acedo, Borjas, Paez, Pumaz & Cía. Banco del Caribe TPA ITALCAMBIO Ruden McClosky S.C. Stanford Group Venezuela Baker & Mckenzie Cemex Grupo Financorp, c.a. Megaval Telefónica Tinoco, Travieso, Planchart & Núñez Banco de Venezuela Anzola Raffalli y Rodríguez

BBO Banco Provincial Electricidad de Caracas Editorial IUSDATA, C.A D´Empaire Reyna Bermúdez INVERUNIÓN , S.A. CASA DE BOLSA Araque Reyna Sosa Viso & Pittier Marino Recio Asociados, C.A. Travieso Evans Hughes Arria Rengel & Paz s.a. Banco Mercantil Von Siegmund Diquez Parra Carmona Fondo de Valores Inmobiliarios

Committee: Foreign Trade
President: Bernardo Oronoz
EXPOTRAN

The committee focused its efforts on meetings with the Vice-minister of MILCO (Ministry of Light Industry and Commerce) in order to alleviate the bottle-neck effect caused by the processing and paperwork required by CADIVI in export, import operations and equipment pre-purchasing. It also approached SENIAT managers on solving the problem of the return of the Draw Back, as well as CADIVI managers concerning the physical checking of at customs, inviting them regularly to committee meetings. The committee organized an extraordinary business meeting with directors from SASA (Autonomous Service of Agricultural Health), SENIAT and company representatives, with the scope of studying the upcoming application at the global level of the regulations that make mandatory the use of wood treated against plague in wooden packaging. Also, it examined some additional topics that are affecting the sector, like: the new customs fees published without complementary notes, the congestion in ports, the frequent inspections and the recently approved entrance into the MERCOSUR.

List of member companies in 2005:

 

Baker & McKenzie Banco Mercantil Bayer Cargill Corporación Alutrade DHL Fletes Aéreos Empresas Polar/Promesa Eniac, C.A. Envases Venezolanos Eveready de Venezuela

Expotran F. Stanzione Gillette Hoet Pelaez Castillo & Duque Oster de Venezuela, S.A. Servinave C.A. Serviquim , C.A. SGS Sidetur, S.A. Sidor Taurel U.S. Embassy

Committee: Loss Prevention and Control
President: Franklin Chaparro Rojas
SERSECO

Events organized: "Crime Repression and Human Rights." It seeks to approach representatives of the Commission that studies the bill for the National Police Law. It met with the Office of Supervision and Control of the Security, Transport and Stock Custody Services (DICOSEVIP) to talk about the Regulations on Private Security Services. It considers necessary to opine and to lobby, as a committee, for the Constitutional Law on Organized Crime (LODO), because of the importance it will have on the sector. The lack of monthly statistics on events continues to be one of the sector's most serious problems.

List of member companies in 2005:

BAKER & MCKENZIE CANTV Cigarrera Bigott Conoco Phillips Corinproinca DHL El Universal

ExxonMobil LLOYD SOCIEDAD DE CORRETAJE Organización Onza OSTER Procter & Gamble SATCOM SISTEMAS DE SEGURIDAD Serseco VESEVICA

Committee: Real Estate
President: Oswaldo Lafranconi
FERCA RENTALS

In September 2005, there were expropriations of various properties in apparent violation of the principle of private property established in the Constitution. These actions were affecting the investors' confidence and were slowing down the real estate market. In addition, the bureaucracy in the approval of new projects, as well as the insufficiency and delay in the delivery of financial resources, have caused a delay in the construction on housing solutions, affecting the entire economy, given the huge impact that construction has on the GDP and on the companies that are part of the construction sector.

This committee organized the event "Real Estate Perspectives," An informative presentation, "Road Show," was organized for the Chamber's other committees, with the objective of familiarizing them with the quality of different professional services that the committee members provide.

List of member companies in 2005:

Ferca Rentals Bienes Raíces SA Fondo de Valores Inmobiliarios Sist. de Información Inmobiliaria C.P.M. Vegas Gonzalez Binswanger Proyectos189190 Modulo Cinco S.R.L. Matriz Realty

Mantex Arquina Ascensores Schindler Vantage Colliers Organización NSM, C.A. Seguros Caracas Banco Venezolano de Crédito CB Richard Ellis, S.A.

 

Committee: Mining
President: John Thomas
PROMIVEN/ PROMOTORA MINERA DE VENEZUELA

Some of the member companies made presentations of their installations and operation plans for everyone's information. There was an approach made towards the Ministry of Basic Industries and Mining to find out about the current status of the mining franchises and future government plans in this sector. There was an effort to increase the number of members to reactivate the committee. Projects: addressing the authorities to find a solution to the drawback.

List of member companies in 2005:

Promotora Minera de Guayana Steel Hector & Davis Cleveland - Cliffs Minera Loma de Niquel

Macleod Dixon. Crystallex Ruden McClosky Cía. Aurífera Brisas del Cuyuní U.S Embassy

Committee: Small- and Medium-sized Businesses
President: Carlos Hurtado Roo
CEO CONSULTORES

There were two evening meetings under the name of "Business Networking," in which five companies had each time the opportunity to present its services to the invited member companies. Speakers were invited on these topics: legal, cooperatives, SAP, CRM, management techniques and treasury, in order to have access to useful information for businesses. The VAT retention for special taxpayers is beginning to become a problem for the majority of businesses for not being able to compensate it, which accumulates monthly work capital.

List of member companies in 2005:

 

Consultores en Estrategia Y Organización C.A. CEO Mail Boxes Etc Mini Bruno Sucesores Argotec, C.A. Equipex Veneconomia Satcom Comercial Refrinox

VENEZUELAN INTERNATIONAL PACKERS, C Amplexcorp Serseco Archicentro Tangente Vegas González Binswanger Dayco Telecom INDUSTRIAL ESCO, S.A. La Cantina Express U.S Embassy

 

Committee: Food
President: Arthur Gelles
ALIMENTOS KELLOGG

Due to Mercal's impact, the topic was analyzed deeply with experts and committee members, trying to find solutions that include the new brands, sizes and formats of the Hard Discount. During the year, various laws affecting the sector were passed, which is why the committee invited speakers to talk on topics like the expropriation of industrial plants and lands, the Law Against Illicit Currency Exchange, the Law on Social Responsibility in Radio and Television and the LOPCYMAT. The main problems faced this year were: price controls, the steady supervision by official institutions, transportation shortages, and CADIVI's failure to pay dividends.

List of member companies in 2005:

 

Alimentos Kellogg Alfonzo Rivas & Cia, C.A. Alpina Bimbo Cadbury Adams Café Fama de América Cargill de Venezuela Corporación Inlaca Del Monte Andina

Empresas Polar Excelsior Gama General Mills Heinz Industrias Alimenticias Noel Kraft Foods Venezuela Nestle Novartis Nutrition Plumrose, C.A. U.S Embassy

 

Committee: Education
President: Enrique Machaen
O-I

This committee was formed in mid-2005, with the main objective of achieving an effective communication between the business sector and the higher education institutions to achieve so that VenAmCham can make a more solid contribution to society. This Committe has projected organizing negotiation rounds with universities and creating a database of expert professors that can give specialized courses that the private business might need and vice-versa.

List of member companies in 2005:

Arthur D'Little Seguros Caracas Gillette de Venezuela

 

Committee: Human Resources
President: Arelis Díaz
ALIMENTOS KELLOGG

This year there were many exhibits organized at the committee level on new laws on labor matters in order to maintain the members well informed. There were meetings with the public sector, like the CTV in relation with the congestion topic, the INCE to discuss the National Learning Plan, the INPSASEL in relation to the LOPCYMAT. Projects: Organizing the event "New Realities in the Management of Human Resources."

List of member companies in 2005:

ABN AMRO BANK ACCENTURE ALCARAZ CABRERA VÁZQUEZ - KPMG ALCATEL ALFONZO & RIVAS ALIMENTOS ARCOS DORADOS (MC DONALD'S) ALIMENTOS HEINZ ASAP ASCENSORES SCHINDLER DE VZLA, ASESORES DE SEGUROS ASEGURE S.A. ATENTO Baker&McKenzie BANCO DE VENEZUELA - GRUPO SANTANDER BANCO DEL CARIBE Banesco BASF VENEZOLANA BAYER S.A BENSON, PÉREZ, MATOS, ANTAKLY & WATTS BIMBO DE VENEZUELA C.A. BOYDEN EXECUTIVE SEARCH C.A. DANAVEN C.A. EDITORA EL NACIONAL C.A. FABRICA NACIONAL DE CEMENTOS S.A.C.A LAFARGE CADENAS DE TIENDAS VZLANAS. CATIVEN CARGILL DE VENEZUELA S.R.L. CESTATICKET ACCOR SERVICES COLGATE-PALMOLIVE C.A. CONADI GRUPO CONSULTOR CONSORCIO TECNOCONSULT-OILTANKING DE VENEZUELA CONSULTORES TECNICOS EDUCATIVOS FORJA, C.A. CONTEVEN, C.A. CORPORACION CLOROX DE VZLA. CORPORACION DIGITEL, C.A. CORPORACIÓN INLACA DATOS INFORMATION RESOURCES DESPACHO DE ABOGADOS MIEMBROS DE MACLEOD DIXON DIAGEO VENEZUELA, C.A. DRAKE BEAM MORIN-VENEZUELA C.A. EDUCACIONES OBAIR, C.A. ELI LILLI Y CÍA. DE VENEZUELA ENVASES VENEZOLANOS E-POWER OUTSOURCING, S.A. EQUIPEX, S.A. ESCRITORIO CALCAÑO - VETANCOURT ESCRITORIO PALACIOS ORTEGA & ASOCIADOS, C.A. EVEREADY DE VENEZUELA EXCELSIOR GAMA EXXONMOBIL DE VZLA. GENERAL MILLS DE VENEZUELA C.A. GEVENMED S. A. GIRAN ABOGADOS & ASOC. HAY GROUP HEIDRICK & STRUGGLES, S.A. HENKEL VENEZOLANA, S.A. HEWITT ASSOCIATES

HEWLETT PACKARD VZLA. HONEYWELL HOSPITAL DE CLINICAS CARACAS I.B.M. INDUSTRIAS UNICON, C.A. INELECTRA S.A.C.A. IZQUIERDO & CANELONES JOHNSON & JOHNSON DE VENEZUELA, S.A. KIMBERLY-CLARK KODAK KORN/FERRY INTERNATIONAL CONSULTORES LABORATORIOS FISA C.A. LABORATORIOS WYETH S.A. LARA MARAMBIO & ASOCIADOS (DELOITTE) LOREAL VENEZUELA MAKLER Sociedad de Corretaje MANPOWER MARISOL ANGARITA Y ASOCIADOS MARSH MEGA TUNAL MERCER HUMAN RESOURCE CONSULTING MERCK SHARP & DOHME METROPOLITAN DISTRIBUTORS MINERA LOMA DE NIQUEL, C.A. MOLINOS NACIONALES, C.A. (MONACA) NOMI SISTEMAS ORGANIZACIÓN COMERCIAL BELLOSO ORINOCO IRON OTEPI S.A. PATIÑO & SANCHEZ VEGA PERICAS, GUERRERO & ASOCIADOS PFIZER DE VZLA. PLASTEK DE VENEZUELA PLUMROSE LATINOAMERICANA, C.A. PROCTER & GAMBLE DE VZLA. REFRIGERACIÓN MASTER METROPOLOTANA REVLON ROMERO MUCI & ASOCIADOS SANFORD FABER VENEZUELA, LLC SC Johnson SCHERING- PLOUGH C.A. SEGUROS CARACAS SENECA SERVIQUIM, C.A. STANFORD GROUP STEEL HECTOR DAVIS SUN MICROSYSTEMS TASA WORLDWIDE (Ponsowy, Tejeiro, Martínez, Aguilera S.A.) TECNOCONSULT TINOCO, TRAVIESO, PLANCHART Y NUÑEZ TRANSEARCH VENEZUELA UNILEVER ANDINA VZLA. S.A. VAN ROY CONSULTORES, C.A. VENSECAR INTERNACIONAL WENDYS Wenco Servicios de Comida Rápida S.A. WORKFORCE

 

Committee: Outsourcing
President: Josefina Castellanos
BUSINESS OPERATION SERVICES

It focused its efforts on organizing informative meetings on different topics of interest for the sector, like: financial fraud, illicit currency exchange, situation of Temporary Work Agencies (ETT) through the LOPCYMAT. Projects: Organizing a promotional campaign targeting newspapers, regional media, radio interviews, etc. to promote and familiarize the public with quality Outsourcing.

List of member companies in 2005:

Nomisistemas Daycohost KPMG Baker & Mckenzie Grupo Promoting GSM Finanzas Informadora Comercial

Azertia Expotran ASAP OLTPMoney Net Lara Marambio & Asociados AUDENTIA Soluciones Congente Business Operation Services, C.A

 

Committee: Health Safety and Environment
President: Eduardo Ortega
TRAVIESO, EVANS, ARRIA, RENGEL Y PAZ, S.A

The committee focused mainly on the coming into effect of the LOPCYMAT and it carried out meetings with public officials and university professors on the tools companies have at their disposal to comply with this law. There were meetings in which the topic of the occupational safety and health certificate was discussed: Occupational Health and Safety Assessment Series (OHSAS 18001), as a management system in safety and hygiene and a meeting with officials from INPSASEL are planned, through which the committee hopes to achieve a new outlook on the law after four months from entering into effect.

List of member companies in 2005:

Polar BAYER, S.A. De Sola & Pate U.S. Embassy FORD SADE HOLANDA DE VENEZUELA U.S. Embassy Travieso, Evans Hughes CONOCO VENEZUELA

Mcleod & Dixon Baker Hughes CorpaÑal Palacios, Ortega y Asoc. Praxair Steel Hector & Davis Benson, Pérez Matos Colgate Palmolive Luisa Ledesma Exxonmobil

 

Committee: Arbitration
President: Carlos Valedon
TORRES, PLAZ & ARAUJO

The committee's work focused on the relations between VenAmCham and the American Chambers of Commerce (AmChams) from Latin America, starting with Colombia. A committee was organized in which Dr. Eduardo Zuleta, President of the Arbitration Committee from AmCham Bogotá, participated as speaker. On October 28, a visit to Bogotá was organized, in which some of VenAmCham's Arbitration Committee members participated, where the topic of discussion was the distribution contracts and the conflict resolution mechanisms.

List of member companies in 2005:

ANZOLA RAFFALLI Y RODRIGUEZ Benson Pérez Matos, Antakly & Watts Benson Pérez Matos Ford Motors Econlex Consulting Araque Reyna Sosa Viso. Banco Mercantil KPMG Mendoza Palacios Acedo Serviquim

Alimentos Kraft British Petroleum Company Baker Hughes Tinoco Travieso Planchart Escritorio Lloan & Asoc. Ruden Mc Closky Travieso Evans Hughes Rodríguez y Mendoza D'Empaire Reyna Bermúdez Torres, Plaz & Araujo Palacios Ortega & Asoc.

 

Committee: Legal Matters
President: Carlos Eduardo Gómez
GOMEZ, COTTIN Y TEJERA PARIS

The committee's work was centered on current topics, like the Co-management Law, the existing problems on matters of land ownership and the expropriations that took place in the last few months, as well as the mechanisms for compliance with the LOPCYMAT. Similarly, the committee was working on the publication of a book called "Legal Works," which includes monographs of some of its members on various highly topical legal issues.

List of member companies in 2005:

Benson Pérez Matos Antakly & Watts Araque Reyna Sosa Viso & Pittier Calcaño Betancourt Benson Pérez Matos Antakly & Watts D`Empaire Reyna Bermúdez & Asoc. Mendoza Palacios Acedo Borjas Páez Hoet Pelaez Castillo & Duque De Sola & Pate Hoet, Pelaez, Castillo & Duque Macleod Dixon Torres, Plaz & Araujo Tinoco Travieso Planchart & Núñez Baker Mckenzie Gómez Cotin Tejera & Paris Escritorio Lloan & Asoc. Escritorio Rodríguez y Mendoza Travieso Evans Arria Rengel Alimentos Heinz

Rodríguez & Mendoza Venevision Travieso Evans Arria Rengel Palacios y Ortega Ruden Mc Closky De Sola & Paté Anzola Raffalli & Rodríguez Rodner Martínez & Asoc. Tinoco Travieso Planchart & Núñez Industrias Corpañal Hoet, Pelaez, Castillo & Duque Macleod Dixon Escritorio Echeverría y Asoc. Torres, Plaz & Araujo Stanford Group Imery, Trivella, Urdaneta & Álvarez Escritorio Zuloaga

 

Committee: Legal Managers
President: Adolfo Millán
HEINZ

The committee organized round tables on the topic of land ownerships and the possibility of defending oneself against the expropriation procedure. Similarly, various other topics were addressed, like the tax issues of the Constitutional Law on Municipal Public Power and the Law Against Illicit Currency Exchange. Under the committee's sponsorship, an event is planned on the responsibility of administrators facing the new realities.

List of member companies in 2005:

Cativen Cargill Sun Microsystems Ford Motor de Venezuela